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Data Collection and Analysis

Don’t let unorganized data keep you from experiencing all that analytics has to offer.

You don’t need to be perfect.

Rarely do we work with a client who has all of their data perfectly organized, cleansed, and ready for analytics.

All we need to be successful is access to your data and an understanding of your non-standard fields and data schema; we take care of the rest. This ensures the data we are working with is of the highest quality before performing any advanced analytical work. This generally consists of hygiene, validation, merging, appending, transforming, and deriving of data. It is one of the most important steps because it guarantees the foundation of any analysis, predictive model, or resulting strategy is sound and accurate.

We have preferred access to a number of third party data sources and internal proprietary databases that allow us to enhance and add new dimensions to your existing data. These include demographic, psychographic, transactional, behavioral, geographic, clinical, and more.